Privacy Policy for BigDreams.nyc

Last Updated: 10/17/2025

Thank you for choosing Big Dreams Child Care Center (“we,” “us,” or “our”). At Big Dreams (3025 Avenue U, Brooklyn, NY 11229), we take the privacy and security of personal information seriously. This Privacy Policy describes how we collect, use, disclose, and protect personal information about children, parents/guardians, staff, and website visitors, and how we comply with A2P (Application-to-Person) messaging requirements.

1. Contact & Location Information

2. Scope & Applicability
This policy applies to:

  • Personal information collected through our website (bigdreams.nyc)

  • Information collected during enrollment, operations, or communications

  • Messages and notifications (including text messages, SMS) we send to you (parents, guardians, staff)

  • Our practices regarding children’s data, in compliance with applicable laws (e.g. COPPA, FERPA, state child-care privacy rules)

3. Information We Collect
We collect personal information for the purposes of operating our child care services, communicating with parents, managing staff, and maintaining safety and security. Types of information we may collect include:

  • Child / Enrollee Information: name, date of birth, address, health / medical info (allergies, immunizations, medications), emergency contacts, special needs, photographs or video (for internal use or parent updates).

  • Parent / Guardian / Family Information: name, address, phone number(s), email, billing/payment information, emergency contacts, and any additional information needed for communications or care (e.g. custody, permissions).

  • Staff / Contractor Information: name, contact info, employment records, background checks, certifications, payroll and tax info.

  • Usage / Website & Electronic: IP address, browser / device type, cookies, analytics, login credentials, forms submitted.

  • Communications / Messaging Data: records of messages (email, SMS, in-app) we send or receive, timestamps, message status (sent, delivered, read).

4. How We Use Personal Information
We use the information for the following purposes:

  • To provide child-care services, coordinate schedules, meals, curriculum, and safety

  • To communicate with parents / guardians (updates, alerts, emergencies, billing)

  • To send reminders, notifications, announcements (via email, SMS, app)

  • To maintain facilities, security, video monitoring, and safety systems

  • To administer staff, payroll, licensing, compliance with regulatory authorities

  • To analyze and improve our services, website, and user experience

  • To comply with legal obligations and respond to legal requests

5. Messaging & A2P (Application-to-Person) Compliance
Because we may send text messages, SMS alerts, or notifications to parents, guardians, or staff, we comply with A2P messaging requirements:

  • We obtain express consent from each recipient before sending non-transactional SMS messages (e.g. reminders, announcements).

  • We clearly disclose the frequency, content type, and opt-out instructions at the time of consent.

  • We include opt-out instructions (e.g. “Reply STOP to unsubscribe”) in each message.

  • We maintain records of consent and opt-out.

  • We monitor and honor opt-outs promptly, ceasing further non-essential messages to those who opt-out.

  • We comply with relevant regulations (TCPA in the U.S., or any state/local SMS rules) regarding messaging.

6. Disclosure & Sharing of Information
We do not sell your personal information. We may share or disclose data under the following circumstances:

  • With staff, subcontractors, or service providers who require the data to perform functions (e.g. billing, food services, security, maintenance), under confidentiality obligations

  • With regulatory or licensing bodies, health or safety authorities, or law enforcement as required by law

  • In connection with a business transition (sale, merger) subject to privacy protections

  • With parents / guardians of a child (for that child) or authorized persons

  • With a legal guardian, court order, or for compliance investigations

7. Data Security & Retention
We implement reasonable administrative, technical, and physical safeguards to protect personal information from unauthorized access, alteration, or destruction. Access is restricted to personnel with a legitimate need.

We keep personal information only as long as necessary to fulfill the purposes described (or as required by law). Then we securely delete or anonymize it.

8. Parental / Guardian Rights & Choices
Parents or guardians of enrolled children (or account holders) have rights including:

  • To access and review personal data we hold

  • To correct or request correction of inaccurate or incomplete information

  • To request deletion of data (subject to legal retention obligations)

  • To withdraw consent (e.g. for messaging)

  • To request restriction of processing or object (when applicable)

  • To lodge complaints with relevant regulators

Requests should be sent to info@bigdreams.nyc or via written notice.

9. Cookies, Analytics & Third-Party Tools
On our website, we may use cookies, web beacons, and analytics tools (e.g. Google Analytics) to monitor usage, performance, and to improve site experience. You may disable cookies in your browser, but some features may not function properly.

We may also employ third-party services (e.g. email vendors, SMS platforms, scheduling systems) that have their own privacy policies; we require them to maintain confidentiality and adequate security.

10. Children’s Privacy & Compliance
Because we deal with children under 13, we treat their personal data with additional caution:

  • We collect only what’s necessary for care and safety

  • We obtain parental/guardian consent for collection, especially for photos, videos, or nonessential uses

  • We don’t knowingly collect more personal info than needed

  • We comply with applicable federal and state privacy laws protecting minors

11. Changes to This Privacy Policy
We may update this policy from time to time. We will post the revised version on our website and update the “Last Updated” date. Significant changes will be communicated to registered parents/guardians before they take effect.

12. Contact & Questions
If you have questions, concerns, or requests regarding this Privacy Policy, please contact:

Big Dreams Child Care Center
3025 Avenue U, Brooklyn, NY 11229
Phone: 718-308-9594
Email: info@bigdreams.nyc